Are you an entrepreneur, small-business owner, or a home-based business owner, or medium to large-sized business owner? Regardless of the type of business, if you are selling products or services, a website is definitely required to promote and create awareness. Irrespective of your marketing methods, enabling potential customers to either find you through a Google […]
Long gone are the days when social media was just about posting your vacation photos or letting friends know what you were having for lunch. Today, social media has become a vital business tool that entrepreneurs can no longer ignore. Social media is everywhere. We use it to make buying decisions, to stay in touch […]
In the past few years, internet has changed drastically, based on customer’s needs as well as technology advancements. Some changes have stayed for a longer period of time, while others have disappeared with the passage of time. Based on a quick glance to a website, you can easily tell if this website has been designed […]
The most convenient source of information for everyone today is internet. People will use it either to learn about a particular topic or a product, compare products and prices, or to buy something. If your website provides them the information that they are looking for in a convenient way, they will continue to come to […]
Let’s face it. Marketing for small business owners like you and me is tough; Digital Marketing is even tougher. Business owners invest thousands of dollars to get a top-notch website, but don’t see any results. Yet, there are others, who promote their business website through Search Engine Optimization (SEO) and are not only growing their […]
While marketing, sales and credibility are the 3 main factors for having a professional website created for your business, the following 9 reasons will help you understand why a professionally created website is crucial to your business.
The biggest challenge most entrepreneurs and small business owners run into is the website content. It needs to be compelling and attention-grabbing, while providing the right kind of information, so that the visitor finds what he/she is looking for and does not move on, to the next website.
The Internet has revolutionized sales and marketing techniques and has become an indispensable tool for reaching customers for many companies. But business owners aren’t exploiting the full potential of the Internet to increase sales. Many small businesses don’t even have a website and the ones that do have it, don’t use it effectively, which means poor returns on investment and frustration for busy, results-oriented business owners.
Just because you don’t sell stuff online does not mean your business is OK without internet presence. Your potential customers may still look for your website or social media pages to learn about your business and that’s where Online Marketing plays a vital role.
Before I jump into the details of Online Marketing and its steps, let me first explain what it actually is.
Google has been focusing to make the internet a friendlier place for mobile device users, but now it has launched a ‘mobile-first’ version of its index, which will have a significant impact on how websites are ranked on Google search results.
What does that mean for your business? Read more to find out.
Your business website is a valuable marketing tool and a major part of your business. You tried various marketing techniques like SEO, social media, word-of-mouth to bring visitors to your website, but they keep running away leaving you puzzled. Well, you need to analyze your website and understand what’s wrong, so that it can be fixed.
Avoid these 8 common pitfalls and win big with your website visitors:
Your business website can be a great marketing tool, only if designed properly. It can either generate quality leads regularly, or sit idle without adding any value to your business. Turn your website into a killer marketing tool through these 8 website design tips.